Celebrate Local Creativity at the One Town, One Product Bazaar at SM Megacenter Cabanatuan Discover the best of Nueva Ecija’s homegrown talent and support local businesses at the One Town, One Product (OTOP) Bazaar, happening from July 4 to August 3 at Level 2, SM Megacenter Cabanatuan.
This monthlong event is more than just a shopping destination—it’s a celebration of community pride and creative enterprise. Whether you’re looking for handcrafted home decor, fashionable accessories, or delicious local delicacies, you’ll find one-of-a-kind items you won’t see anywhere else. Every purchase you make directly supports local entrepreneurs and helps keep our cultural traditions alive.
The bazaar kicked off on July 4 with an official opening ceremony led by the Department of Trade and Industry (DTI) Nueva Ecija, which also launched its refreshed MSME branding: OBRA at Kultura ng Nueva Ecija (OK NE!). This new branding reflects the province’s dynamic entrepreneurial spirit—honoring tradition while embracing innovation and sustainable growth.
OK NE! is more than a catchy slogan. It represents the creativity, skill, and passion of Novo Ecijano makers who transform local materials into market-ready products. From beautifully woven crafts to modern food innovations, every item tells a story of resourcefulness and dedication. By choosing to shop at the OTOP Bazaar, you’re not just getting something special for yourself—you’re helping local businesses thrive and preserving the unique heritage of Nueva Ecija. SM Megacenter Cabanatuan is proud to partner with DTI Nueva Ecija in championing local MSMEs. For years, the mall has provided accessible retail spaces for small businesses, giving them valuable exposure and helping them grow sustainably.
This ongoing commitment strengthens community connections and supports inclusive economic development throughout the province. Everyone is invited to visit the OTOP Bazaar and see firsthand the incredible talent and creativity of Nueva Ecija’s local entrepreneurs. Visit SM Megacenter Cabanatuan social media accounts for more updates. Let’s shop local, support our neighbors, and celebrate the rich culture that makes our province truly special.
