Simplyfi.co appoints Strategic Advisor in Vietnam.
Simplyfi™, a pioneering force in financial management platform, is honored to welcome Mr. Shanmuga Retnam as the newest member of our advisory board. Mr. Retnam, a distinguished business leader with an illustrious career spanning both the private and public sectors across Asia, brings to Simplyfi™ a wealth of experience and an unparalleled depth of knowledge in smart city development, cross-border strategies, and economic city branding.
As the Executive Co-Chairman of the Vietnam Smart City Consortium (VSCC) and a Partner at MARA (Market Access & Regulatory Affairs) Vietnam, Shanmuga Retnam has been instrumental in promoting local economic development and facilitating trade exchanges within Vietnam and ASEAN. His previous roles include Vice President, Asia Pacific for G3 Worldwide and Chairman of the Data Driven Marketing Association of Singapore (DMAS), where his visionary leadership was recognized with a Minister’s Award by the Prime Minister’s Office (Singapore) in 2010, where he conceptualized the World Cities Summit in 2008.
Retnam’s expertise in fostering sustainable urban projects and his role as a special advisor to Fundacion Metropoli and the Good City Foundation highlight his commitment to enhancing city lives and environments through innovative strategies. His recent initiatives, such as the Vietnam Business Exchange (VBEx) series, underscore his dedication to connecting enterprises across Singapore and Vietnam, strengthening business ties and fostering economic growth.
“Simplyfi™ is privileged to have Shanmuga Retnam join our advisory board,” said Wayne, CEO/Co-Founder of Simplyfi™. “His extensive network, strategic insights, and proven track record in transforming cities and businesses make him an invaluable asset to our team. With Retnam’s guidance, we are poised to navigate the complexities of the ASEAN market more effectively and to drive our mission of delivering innovative financial solutions that empower businesses and individuals across the region”
Retnam’s appointment is a testament to Simplyfi™’s commitment to excellence and our vision for a connected, sustainable future. We look forward to his contributions and are excited about the possibilities his involvement brings to our strategic direction and growth.
About Simply First Pte Ltd
Simplyfi™ is a pioneering financial management platform dedicated to empowering SMEs in the ASEAN region. Headquartered in Singapore, Simplyfi™ leverages advanced AI and technology frameworks to streamline business financial health checks and facilitate seamless regional expansion. Our comprehensive suite of services includes the proprietary drag-and-drop financial forecasting tool, Simplyfi™ Forecast, and a robust network of financing options designed to support ambitious growth and successful exit plans. By integrating digital transformation and strategic regional branding, Simplyfi™ stands at the forefront of helping businesses navigate the complexities of scaling and thriving in diverse markets.
This Press Release has also been published on VRITIMES